Wednesday, February 3, 2010

5 Ways to Make Your Valentine’s Day Memorable

Valentine’s Day is dreaded by many men around the nation who run out of ideas on how to make it
unique and memorable for that special someone. Don’t fall into the flowers and candy rut this year – show your sweetheart you care by making some slight alterations in your Valentine’s Day plans.


  1. Make it personal – Buying a card and signing your name isn’t going to cut it if you want to make this Valentine’s memorable! You need to show that you put some effort and thought into this day. Snapfish has a great gift idea that requires 30 minutes of your time and some pictures. For about $20, you can build a personalized calendar just for her. You can even get bonus points for adding in special holidays (her birthday & your anniversary) and quotes just from you! If that isn’t something that your sweetheart will enjoy, browse through the other personalized products they offer! Tip: make it something that will be used frequently by her, like a mug or calendar, so it will be a daily reminder of how thoughtful you really are!
  2. Wow her with your talents – This is your opportunity to show her a different side of you. Weather you can cook, sing, write, or even clean, show her! Again, it just proves that you took time to make this special.
  3. COOK – This is always memorable in my book! It doesn’t have to be elaborate; pizza is a perfect example of this and is hard to mess up! She will be more appreciative and impressed of the time you put into planning than the actual result!
  4. Night full of surprises – Wanna go all out? Plan an entire day or night full of surprises. Use your imagination. What is her favorite place to grab some coffee, favorite bookstore or park? Plan the whole day out and she will be amazed at how well you know her.
  5. Quirky is Cute – It’s okay to be silly! Not silly in the way that makes you look immature and uncaring, but silly in the way that shows you really put some thought into your attempt at making this night special for her. 
Let us know what special thing you did for your sweetheart on Valentine’s Day! Just post a quick comment on our Facebook page or below in the comment section.

Thursday, October 15, 2009

When no cash is on hand, pizza will do

The Atlanta Journal-Constitution

3:54 p.m. Thursday, October 15, 2009
When Tony DeMartino and Michael Gavenchak bit into a slice of pizza made by the family of New York pizzamaker Vito DiBartolo, they knew they had found a little of the Big Apple in north Georgia.

The pair, chief executive officer and president, respectively, of Atlanta-based advertising company The Titan Agency, were so enthralled that they pitched an idea: Titan would be the agency of record for the family's chain, PizzaVito.   The only problem: the small chain couldn't afford Titan's fee.  So instead of payment, Titan has become a franchisee of the New York-based pizza restaurant.


"In lieu of a fee, I said ‘We'll take Georgia,'" said DeMartino, who is a native New Yorker as is Gavenchak. "We believed in the concept so we are pretty much betting on ourselves."
Titan opened the first PizzaVito in Roswell recently, and hopes to open about 20 of the restaurants in metro Atlanta. The agency hopes to grow the business to be a contender in the $35 billion pizza industry, which is dominated by Pizza Hut, Domino's and Papa John's.
"We really think there is opportunity for a fourth player," he said.


The stores will be small -- about 1,200 square feet at a build out cost of about $250,000 -- and operate like a Subway franchise more than a sit-down restaurant.  And Gavenchak said PizzaVito is not another pizzeria claiming New York credentials, but using products from wherever cost is cheapest. The dough is shipped from New York. So is the water. And the tomatoes and tomato sauce are imported from New Jersey.


In addition, they are using a Cuppone pizza press from Italy that can flatten dough in one second, enabling them to make 400 to 500 pizzas a day.  "Pizza has become so commoditized," DeMartino said in explaining why the company is going to such lengths for the product. "There's nothing special about it."


But what does an advertising agency -- whose job is to lure customers to eateries through a clever turn of phrase and colorful pictures -- know about making products.  Not a whole lot, Gavenchak said. That's why Titan has hired a general manager to oversee the operation.
"We're hands-off the business," Gavenchak said. "Neither one of us has been behind the counter other than to tour it."  The company has had experience as an advertiser for franchisees, including Arby's and Chick-fil-A.

Mark Newton, program director of the hotel, restaurant and tourism management program at Gwinnett Tech, called the move clever. He said what better way to know the product that you are marketing than to see it from conception to completion.  In addition, he said it shows that Titan is thinking creatively in tough times.  "You can't do in 2009 what you were doing in 2006," he said.

Wednesday, September 9, 2009

PIZZAVITO™ ANNOUNCES SECOND GAINESVILLE LOCATION

The Titan Agency

Contact:

Brittany Long

678-332-5232

blong@thetitanagency.com

FOR IMMEDIATE RELEASE

PIZZAVITO™ ANNOUNCES SECOND GAINESVILLE LOCATION

Real New York Pizza Franchise Concept Continues Its Expansion with the Opening of its Third Florida Location & PizzaVito University

Gainesville, FL – September 9, 2009 – PizzaVito™ opened the doors to another restaurant in Gainesville, Florida. PizzaVito’s™ new restaurant is located at 7750 Newberry Rd., Gainesville, FL 32606. Other Florida restaurants are located at 3411 SW Archer Road, Gainesville, FL (Corner of 34th St. & Archer Road) & 4414 SW College Rd. #1740 Ocala, FL 34474.

With over 65 franchise development deals signed, including locations in metro-Atlanta, and the opening of PizzaVito™ University, the fast growing pizza franchise is proving that it is possible to thrive despite trying economic times.

“The opening of PizzaVito™ University and our second location in Gainesville marks a milestone in the family business,” said Joe DiBartolo, CEO and Founder of PizzaVito™. “Our current and future franchisees will get the best training in the business at PizzaVito™ University, and we are excited to be able to continue offering customers the unique pizza taste of the Big Apple.”

PizzaVito™ is a restaurant franchise concept that specializes in real New York pizza. For more than forty years Vito DiBartolo, namesake and co-founder of PizzaVito™, has been opening pizzerias and making the neighborhood’s favorite pizza. From his first pizzeria in Queens in 1966 to his wildly successful pizzerias all over New York and throughout the South, people love his authentic pizza everywhere he goes.

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